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Michigan Dispensaries Break 4/20 Sales Records

Michiganders celebrated the holiday by purchasing more than 2.3 tons of flower and 140,000 vape cartridges, spending over $15.5 million.

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Michigan’s adult-use retailers participated in their third 4/20 last week, and initial sales data for the day showed that the state’s most popular products—flower and vape cartridges—soared off the shelves.

Customers purchased 4,619 pounds cannabis flower, representing a 141.6% increase from the 1,912 pounds sold in 2021, according to Andrew Brisbo, executive director of the state’s Cannabis Regulatory Agency (CRA).

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Continuing an upward sales trend, the 1,912 pounds sold last year was a 344.7% increase from the 430 pounds sold in 2020, Brisbo announced.

“Consumers purchased more than $15.5 million of marijuana product from [Michigan] retailers yesterday,” Brisbo said April 21 on social media. “Overall sales continue to increase despite significant price decreases year over year.”

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Reigning king among retail products in Michigan’s adult-use market, flower sales accounted for $652.2 million in 2021, or roughly 49.7% of the state’s $1.31-billion market, according to CRA monthly data reports. Overall, Michigan sold 186,128 pounds of adult-use cannabis flower last year.

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Meanwhile, vape cartridges represented Michigan’s second largest share of the retail product market in 2021. 

On April 20, 2022, more than 140,000 adult-use vape carts were sold—100,000 more than last year, according to Brisbo.

Overall, Michigan retailers sold $15,558,079 of cannabis products on 4/20, representing a 45.4% increase from the $10.7 million in products sold in 2021 (which was up 191.4% from 2020 sales).

CRA spokesman David Harns said on social media that the 10% excise tax (on top of the state’s sales tax) collected from the sales goes a long way toward funding state and local improvement projects.

“Impressive numbers in this thread regarding 4/20 marijuana sales in Michigan,” he said, commenting on the initial data figures Brisbo reported. “This translates to over $2.55 million in excise taxes and state sales taxes in one day—money that makes its way to schools, roads, and local government budgets.”

Michigan’s adult-use tax revenues from fiscal 2021 generated $42.2 million that went back to participating municipalities and counties, $49.3 million for education and $49.3 million for transportation funds.

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