Trulieve Partners With Survivor Winner as Momenta Brand Ambassador

Ethan John will support patient education and community outreach initiatives on behalf of Trulieve’s Momenta cannabis brand.

March 14, 2022

TALLAHASSEE, Fla., March 14, 2022 – PRESS RELEASE – Trulieve Cannabis Corp., a top-performing cannabis company in the United States, announced an exclusive partnership with Survivor: Africa winner and cancer survivor Ethan Zohn. Through the partnership, Zohn will be the official ambassador of Momenta, Trulieve's in-house everyday wellness and overall well-being brand.

"I'm proud to partner with Trulieve and Momenta to enhance cannabis advocacy, awareness and education throughout the country," Zohn said. "As a two-time cancer survivor and stem cell transplant recipient, cannabis, CBD and plant-based wellness have played a critical role in my physical and mental recovery. It's awesome to represent Trulieve, a brand that prioritizes research, patient education and product quality."

Zohn will be documenting and sharing his holistic cannabis wellness journey and how he incorporates cannabis into his daily routine. The partnership includes local and national educational outreach, keynote speaking, philanthropic opportunities and social media collaborations. The former professional soccer player will also wear Momenta apparel during his future athletic endeavors. Zohn's first function serving as the brand ambassador will occur at the grand opening of Trulieve's Framingham, Mass., dispensary coming soon.

"Trulieve is excited to partner with Ethan as we expand our brand presence and identify partnerships aligned with the values of our patients and the communities we serve," said Valda Coryat, chief marketing officer of Trulieve. "Ethan's personal wellness journey will inspire and educate patients around the country, and we are pleased to work with him to initiate engaging conversations around cannabis' holistic benefits."

Momenta, currently available in FloridaMassachusetts and West Virginia, empowers patients to enhance their everyday wellness routines through cannabis. Momenta's premium easy-to-dose products, spanning capsules, tinctures and topicals, are precisely formulated to strengthen the connection among mind, body and spirit. Momenta's national partnership with Zohn aims to promote medical cannabis awareness while embracing the natural powers of the plant.

For more information about Momenta, please visit on Facebook @MomentaByYou, Instagram @mymomenta_ or via the web at www.Trulieve.com.