Surterra Wellness and Endless Summer to Develop Cannabis Brand of Products

The exclusive deal will extend into the cannabis wellness area, with initial product launch anticipated for fall of 2019.

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ATLANTA, GA (May 3, 2019) – PRESS RELEASE – Surterra Wellness, one of the nation’s fastest growing health and wellness companies, has announced that the company has entered into a worldwide licensing agreement with Perfect Wave Holdings to develop a new line of cannabis- and hemp-based wellness products wrapped around the iconic theme of the classic lifestyle documentary The Endless Summer. Under the terms of this exclusive deal, Surterra will develop and market a line of Endless Summer-branded cannabis and hemp products and related merchandise under the namesake of the world-famous surf film from the 1960’s.

“The collaboration with Endless Summer reflects Surterra’s approach to bringing the broadest portfolio of high-quality cannabis-based wellness products to consumers through exclusive collaborations,” said Surterra Chairman and CEO William “Beau” Wrigley, Jr. “The Endless Summer is the most famous surf film of all-time--and has transformed into a powerful brand that evokes a lifestyle of getting the best out of life and nature, resonates globally and spans generations. The team at Perfect Wave believe in our intention to bring natural, cannabis-based alternatives to consumers to help them find their personal path to wellness, and, importantly, they share our business values and standards.”

Legendary Oscar-nominated filmmaker Bruce Brown (1937-2017) first released The Endless Summer in 1964 to packed auditoriums around the country, while unleashing a new surf inspired pop culture that has since emerged as a global phenomenon connecting millions of fans around the world.

“We chose Surterra Wellness as our exclusive partner to extend the Endless Summer brand to cannabis and hemp-based offerings because of their leadership position in this exciting, emerging marketplace, along with their core understating of the true essence and generationally transcendent nature of the masterpiece Bruce Brown created,” said Matti Anttila, CEO of Perfect Wave Holdings. “Surterra Chairman and CEO Beau Wrigley is a visionary and has proven leadership in building global, iconic brands. We look forward to working side by side with Beau and the whole Surterra team to develop an innovative global brand in the cannabis and hemp space.”

The Endless Summer cannabis brand will be aimed at the adventurous consumer who seeks natural products and experiences in their quest for wellness, and will include a variety of products using various combinations of cannabis and hemp, and will include beverages, topicals, vape oils and more. Initially, some of the Endless Summer brand will be exclusively distributed through the more than 23 Florida Surterra Wellness Centers, subject to Florida Department of Health approval, and will soon be available in other states, including California and Nevada, by fall 2019.

The Endless Summer licensing agreement comes a few weeks after Surterra kicked-off the national launch of the Coral Reefer cannabis brand, a range of wellness-focused cannabis products and lifestyle merchandise. Coral Reefer vape formulations were developed to reach individuals seeking natural relief for a variety of ailments.