[PRESS RELEASE] – SEATTLE and OAKLAND, Calif., March 13, 2026 – Headset, the leading cannabis data and analytics platform, and Distru, the industry’s leading ERP and supply chain management solution, announced a strategic partnership to integrate Headset Bridge with Distru, enabling automated, data-driven cannabis ordering.
The integration connects Headset’s real-time retail and market insights with Distru’s operational execution layer, allowing operators, brands, and distributors to place orders at the right time, in the right quantities, with seamless fulfillment from order through delivery.
Together, the companies are addressing one of cannabis’s biggest operational challenges: translating demand signals into action without manual work, disconnected systems, or guesswork.
From Insight to Execution
Headset Bridge analyzes sales velocity, inventory levels, and reorder timing across retailers. Through the Distru integration, those insights can now trigger automated ordering and flow directly into Distru’s inventory, fulfillment, and delivery workflows.
The result is a smoother, more predictable supply chain that reduces stock-outs, limits over-ordering, and strengthens coordination among retailers, brands, and distributors.
Executive Commentary
“The cannabis industry has been forced to operate with data on one side and execution on the other,” Headset CEO and co-founder Cy Scott said. “By integrating Headset Bridge with Distru, we’re closing that gap. Bridge tells you what to order and when, and Distru ensures it happens. This is about creating a truly seamless experience across the supply chain.”
"Our customers want to make sure that retail stores are constantly stocked with their high-performing SKUs," Distru CEO Blaine Hatab said. "Headset enables brands to get live inventory levels from retail stores, and now they can seamlessly create orders directly in Distru based on agreed-upon low inventory levels. This is the future of where restocking is going in cannabis. We're very excited to include the Headset offering alongside our DistruCommerce product to enable brands to have a robust and automated supply chain.”
Key Benefits of the Integration
- Automated ordering based on real market demand
- Improved inventory efficiency and fewer stock-outs
- Reduced manual workflows and operational bottlenecks
- Better alignment between retailers, brands, and distributors
- A seamless, end-to-end supply chain experience
As cannabis markets mature and margins tighten, the ability to connect insight directly to execution is becoming essential. The Headset–Distru partnership reflects a shared commitment to helping operators scale smarter and operate with greater precision.
Availability
The Headset Bridge and Distru integration will be available to mutual customers beginning in March. For more information or to request access, visit Headset or Distru online.
