Reporting directly to Max Simon, CEO of Green Flower, Petruski will be responsible for all of Green Flower’s revenue generating activities. In his role, Petruski will work closely with Simon to generate new partnerships through a variety of newly established revenue channels including: sponsored programming for Green Flower’s world class video content; production and development of Green Flower “Showcases,” created for cannabis entrepreneurs and businesses seeking new marketing avenues to exhibit their cannabis products or services; and will develop and implement new methodologies designed to grow Green Flower’s enterprise sales programs.
“Will Petruski brings with him over 25-years of B2B sales experience,” noted Simon. “His wealth of experience and unparalleled sales perspective bring incredible value to our company. His marketing and leadership skills are perfect to construct the strategic sales initiatives and programs we’ve implemented to address the current changing marketing needs of the flourishing cannabis industry.”
Petruski joins Green Flower from his recent position as Vice President of Sales at the Arcview Group. During his tenure at the company, Arcview’s Investor Network grew to more than 600 accredited investors who deployed more than $190 million behind 180 cannabis-related start-ups throughout the world. Prior to Arcview, Petruski worked as Vice-President of Sales for 360Training.com, a leading online and classroom-delivered eLearning marketplace. Petruski has held leadership positions with the New York Institute of Finance; The Economist and Skillsoft.
“As the recognized leader in 'Trusted Cannabis Knowledge,' Green Flower is the distinct resource for cannabis information and education” commented Petruskti. “Green Flower represents a thrilling convergence of my passions. As a proponent of life-long learning and the transformational power of knowledge, I see Green Flower dramatically improving individual lives as well as increasing the efficacy of organizational performance. As investors and seasoned professionals from other sectors move into the cannabis space, a trusted source of information like Green Flower becomes absolutely critical. I look forward to working with Max and the entire Green Flower team to introduce the marketing programs we've developed resulting in new partnerships which ultimately will expand the company's revenue channels."
Photo courtesy of Green Flower
