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Is legalized marijuana a threat to beer? | Cannabis Business Times

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Is legalized marijuana a threat to beer?


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Would you rather get high or drunk? The choice facing consumers since the legalization of recreational marijuana in two U.S. states, could put drink makers under pressure, or as some analysts suggest, provide an interesting opportunity.

The commercial sale of weed was legalized this year in Colorado and Washington amid a wave of positive sentiment for the drug across the country. It has been followed by increased calls for decriminalization in states such as California and Nevada.

But people deciding what to do with their Friday night might swap the bottle of beer for a joint, putting pressure on revenues of booze makers.

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