PHOENIX, Arizona, Sept. 27, 2022 - 4Front Ventures Corp., a vertically integrated, multi-state cannabis operator and retailer, announced the launch of its premier California cannabis brand, Island Cannabis Co., in Massachusetts. Following the company's acquisition of Island, a California-based producer of prerolls, flower and concentrate products, in April, the company began cultivating 11 new Island flower strains at its state-of-art flower facilities located in Holliston, Georgetown and Worcester, Mass.
The 11 new Island strains include Project 4516; The Cypher; Banana Puddintain; Garlic Z; Star 91; Mimosa; London Pound Mints; TK-43; Wonka Bars; Cookies & Cream; and Grapes n' Cream. Each strain has been hand-selected for its unique genetic lineage, terpene profile, potency, and nose. Island's new strains are initially available for purchase exclusively at 4Front's Mission Dispensaries in Georgetown, Worcester and Brookline, and are expected to roll out to partner dispensaries across the Bay State in the coming weeks.
"After our acquisition of Island earlier this year, we quickly set out to strategically bring the very best the brand had to offer to our customers, and I couldn't be more pleased with how quickly and efficiently our team was able to deliver these popular California fan favorites to Massachusetts consumers," 4Front CEO Leo Gontmakher said. "With the launch of Island in the Bay State, we're confident that even the pickiest of cannabis connoisseurs will fall in love with these strains and that, as a whole, the brand will create a loyal following, just as it has in the Golden State. We also look forward to bringing additional high-quality flower products from Island to Massachusetts in the very near future, including larger format flower offerings and Island's best-selling prerolls and infused prerolls in singles and multipacks."
4Front President of Massachusetts Operations and Island Co-Founder Brandon Mills added, "Taking proven products and brands like Island and strategically launching them in key markets is one of the things we do best. With the launch of Island in Massachusetts, we took the best operational practices our team learned from years of cultivating and manufacturing in California, and married them with in-market expertise at our facilities in Holliston, Georgetown and Worcester. Bringing together best-in-class genetics, cultivation practices, and production technology, we're delivering a premium cannabis value proposition, coast-to-coast."
