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Marketing Your Cannabis Business

David & Cindy’s Quest

David and Cindy Van Wingerden saw cannabis as a way to ensure the future of the family’s 50-year cut flower and produce farm and add a new chapter to the family’s heritage.

November 3, 2021

Interviews & Opinion

Social Media and the Cannabis Industry: Tips and Lessons Learned

Ball Family Farms shares what it is doing differently after having its Instagram page shut down, while marketing agency Cannabis Creative Group outlines social media best practices for the industry.

November 2, 2021

Legislation and Regulation

California Governor Vetoes Bill That Would Have Allowed Cannabis Advertising on Highway Billboards

The legislation would have permitted cannabis-related advertisements on billboards along interstate freeways and highways that cross state borders.

October 11, 2021

Marketing Your Cannabis Business

Papa & Barkley Taps Bo Becker, CPG Veteran, as Chief Marketing Officer

Papa & Barkley expands marketing department to support brand strategy and establish dominance of market share on a national scale.

August 4, 2021

Interviews & Opinion

Jesce Horton Talks Small-Batch Production in Cannabis Conference’s ‘Beyond the Show’ Podcast

In Episode 2 of the new weekly series featuring conversations with Cannabis Conference speakers, the founder of LOWD shares the value cannabis businesses can find in catering to niche markets.

June 30, 2021

Finance

How To Get Acquired In Four Critical Steps

On the road to acquisition, strategy and planning serve as your cannabis company's compass.

June 1, 2021

Vendor News

MATTIO Communications Launches Confluence Agency, a Full-Service Influencer Marketing Firm

Victoria Baek, former head of influencer marketing at MATTIO, will lead the new agency as CEO.

May 25, 2021

Vendor News

Surna Announces New Organic Growth Strategy

The strategy encompasses new markets, new products and services, and a new trade name.

May 4, 2021

Marketing Your Cannabis Business

Fast-Food Cannabis

Tempted by processed, artificially flavored products, we enter the fast-food era of the corporate cannabis industry. Columnists Mojave Richmond and Robert C. Clarke ask, where do we go next?

March 16, 2021

Marketing Your Cannabis Business

Cannabis Conference Announces Education Program for In-Person Event: Aug. 24-26 in Las Vegas

The industry’s leading event for plant-touching businesses will address challenges and opportunities for cannabis and hemp cultivators, dispensary operators, and extraction professionals.

March 4, 2021

Legislation and Regulation

Congressman Introduces Legislation to Reschedule Cannabis, More State Legislatures Consider Legalization Proposals: Week in Review

U.S. Rep. Greg Steube has introduced the Marijuana 1-to-3 Act to move cannabis from Schedule I to Schedule III of the Controlled Substances Act.

January 30, 2021

Legislation and Regulation

California Regulators Issue New Rules for Cannabis Billboards

The Bureau of Cannabis Control’s new regulations prohibit cannabis ads on roads that cross state borders.

January 26, 2021