Stevie Van Zandt’s Silvio's Stash Brand Debuts in Michigan Cannabis Market with Primitiv Collaboration

[PRESS RELEASE] Detroit, Mich – (May 13, 2024) – Stevie Van Zandt, the iconic actor from the acclaimed television series "The Sopranos," and founding member of Bruce Springsteen’s E Street Band, is bringing his cannabis brand, Silvio's Stash, to the Michigan market in collaboration with Calvin Johnson Jr. and Rob Sims’ Primitiv, a cannabis company focused on elevated wellness. Van Zandt co-starred in all seven seasons of the hit show playing Silvio Dante, the iconic character that he created and the namesake of this brand.

Silvio's Stash, curated by Little Steven’s Underground Bazaar, will debut with a product sure to captivate cannabis enthusiasts: a collection of five .5 gram pre-rolled joints, elegantly packaged in a collectable tin. This collaboration merges pop culture nostalgia with a premium cannabis offering, offering consumers a unique product and a collectible keepsake.

© Courtesy Primitiv

Van Zandt, the driving force behind Silvio's Stash, expressed his enthusiasm for the venture, stating, "We try to make products that are useful and that can help people. Cannabis helps people. It helps people with pain, it helps with stress, it helps them sleep. It’s ridiculous that marijuana continues to be illegal in some states. We need to help spread cannabis education, destigmatization, and stop unjust criminalization for a plant that not only does a lot of good, but has proven to be essential to people’s well-being and quality of life."

The collaboration with Primitiv, founded by former Detriot Lions teammates, Calvin Johnson Jr. and Rob Sims, further enhances Silvio's Stash's commitment to quality and innovation in the cannabis industry, and represents its debut into the thriving Michigan marketplace.

“Primitiv's dedication to crafting premium products aligns seamlessly with Silvio's Stash's mission to deliver exceptional cannabis experiences to consumers all while educating more people about the power of the plant,” said Johnson Jr., a 2021 inductee into the Pro Football Hall of Fame.

RELATED: ‘Scratching the Surface’: Primitiv Co-Founders Calvin Johnson Jr. and Rob Sims discuss their professional journeys from football to flower and how they’re staking their claim in a competitive Michigan landscape.

Sims added, “Thanks to our time playing in the NFL, Calvin and I have been afforded a stage to help tell our story about removing stigma from the cannabis plant, and being able to collaborate with someone as incredibly influential and talented as Stevie provides us with an even larger stage to speak from.”

Silvio’s Stash initial Michigan release comes in a limited-edition collectible tin limited to only 5,000 units.  Silvio’s Stash will be available at Primitiv Niles and other select dispensaries throughout Michigan including Puff, Quest, House of Dank, Greenhouse, Pure Options and more.  Find locations selling Silvio’s Stash on Weedmaps.com.

About Stevie Van Zandt

Stevie Van Zandt is a Musician, Performer, Songwriter, Arranger, Producer, Actor, Director, International DJ, Activist, Historian, Teacher, New York Times best-selling author, member of the New Jersey Hall of Fame and Rock and Roll Hall of Fame and is recognized internationally as one of the world’s foremost authorities on both Contemporary and Traditional Rock and Roll. After helping create the “Jersey Shore” sound with the Asbury Jukes he became a founding member of Bruce Springsteen’s E Street Band and went on to become a successful solo artist in his own right recording and performing solo with his band Little Steven and the Disciples of Soul. In 2001 he launched “Little Steven’s Underground Garage,” his internationally syndicated radio show and the most successful syndicated Rock music radio show in the past 50 years. Recently Stevie has launched Wicked Cool Wellness and Little Steven’s Underground Apothecary to create boutique teas, coffees, lollipops, and other holistic products utilizing Ginger, Turmeric, Kava, and Manuka honey. Silvio's Stash is a cannabis brand inspired by the iconic character Silvio Dante from the television series "The Sopranos."

About Primitiv

Primitiv is a cannabis company founded by Calvin Johnson and Rob Sims, dedicated to crafting premium cannabis products that prioritize quality, innovation, and sustainability. With a focus on authenticity and excellence, Primitiv aims to elevate the cannabis experience for consumers across the globe.  Primitiv has dispensaries in Niles, MI and Boston, MA, and distributes its Primitiv and TURF branded-cannabis products throughout Michigan and Massachusetts. Learn more by visiting www.primitivgroup.com and following @primitivgroup on social media.  Primitiv Performance is the company’s CBD company, providing a variety of wellness products targeted to athletes focused on hydration and recovery.  Learn more at www.primitivperformance.com or by following @primitivperformance on social media.