Packaging/Branding: Page 7

Curaleaf THC Labeling Leads to Thousands of Voluntary Product Removals in New York

The MSO switched from wet-weight to dry-weight testing in the state—an industry standard elsewhere—resulting in higher potencies on product labels.

Facing ‘Unusually Restrictive Guidelines’

Instagram and other social media takedowns are just one example of 'unusually restrictive guidelines' facing cannabis companies.

Viola Refreshes Brand With New 'Vibes System'

The Michigan-based operator is categorizing all flower products into its ‘Viola Vibes System' to simplify the cannabis-shopping experience for consumers.

‘Have a Real Ear to the Street’: Q&A With Jesce Horton

Jesce Horton, founder of LOWD, shares what executives should consider when incorporating a marketing trend in an ever-changing landscape.

GreenLab Packaging Helps to Redefine Cannabis Packaging

A cannabis packaging company, GreenLab Packaging, a focused division of FILAMATIC, helps businesses transition to a higher level of automated manufacturing.

3 Questions with Thom Brodeur, CEO, N2 Packaging Systems: The Only Time Losing Weight is Bad

How packaging can help solve the cannabis industry’s net mass loss problem.

Assessing Success

Angela Pih, vice president of marketing for California-based Harborside, says to lean on retailer relationships and customer insights when initiating and evaluating marketing campaigns.

‘Struggles Don’t Last Just A Month … Neither Should Support’

In this Q&A, Jushi Holdings Executive Vice President of Retail Operations Brendon Lynch dives into how cannabis companies can indicate progressive support for the LGBTQ+ community and make real progress.

'Embrace Data and Technology': Q&A With Harborside's Angela Pih

Pih, vice president of marketing for California-based vertically integrated cannabis company Harborside, shares her top insights into how businesses can use marketing trends to increase profits.

New York Cannabis Board Approves Packaging, Marketing, Testing Regulations; 16 More Cultivation Licenses Issued

The approved regulations are the first for the broader adult-use market in the state.

The Parent Company CMO Esther Song Breaks Down Business, Culture and Heritage

Song details her Korean upbringing and how her own path meshes with the company’s brand vision in this AAPI feature.

3 Tips To Increase Retail Cannabis Sales with SEO

The keywords that lead people to your site can teach you a lot, but not all keywords are the same.

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