Packaging/Branding: Page 15

6 More Lessons We Learned From Our Cannabis Business

Cannabis is susceptible to the “shiny object syndrome” in that it is easy to get distracted by activities and business deals that are not core to your long-term success.

Building Brands the Right Way: A Look at Cresco Labs’ Newly Released Cannabis Advertising and Marketing Standards

CCO Greg Butler and SVP of Brand Marketing Cory Rothschild share why the company developed and published these standards, as well as how they will ultimately benefit the industry as it continues to grow.

What Being a Cannabis Regulator Taught Me About Success in the Industry

While cannabis and hemp operations may be more accustomed to state-level regulations, becoming versed in federal regulations will help avoid major problems down the line.

Pendram Announces Launch of Equity Crowdfunding Campaign with WeFunder

Pendram is raising capital to grow the brand and launch a new line of high-tech “smart” storage solutions.

Rethinking Strain Names

Interpret cannabis through chemistry and move beyond the sativa-indica myth.

Cresco Labs Launches Good News Cannabis Brand

Developed to take market share from alcohol, Good News is a mainstream, social occasion-based cannabis brand for today’s modern consumers.

Wyllow Launches Premium Flower Brand Based on Inclusivity and Affordability

Undeterred by the COVID-19 pandemic, CEO Camille Roistacher celebrated the launch through a series of virtual events, and customers are already wanting more.

Brand Advertising Platform

Sweet Dirt Highlights Commitment to Maine in Transition to State’s Adult-Use Cannabis Market: The Starting Line

Executives from the Maine-based company discuss their plans to transition from a medical cannabis operator to a vertically integrated adult-use business.

5 Branding Tips to Help Cannabis and Hemp Businesses Stand Out from the Crowd

From getting to know your target audience to adhering to strict state regulations, Ashley Grace, founding CMO for Charlotte’s Web, outlines his top branding strategies.

A Conversation With Tommy Chong

In this interview, Chong, counter-culture legend and industry veteran, shares details on his new retail venture, offers his advice for others in the business, and reflects on his place in cannabis history.

Don’t Leave Your Buds Out to Dry

Follow these steps to avoid overdrying your cannabis and the resulting terpene loss.

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