Packaging/Branding: Page 14

GKUA Ultra Premium Brings Its Celebrated Cannabis Line to Colorado’s Top Dispensaries

Artist and entrepreneur Lil Wayne expands the GKUA line into third state.

Latest Wave of Cannabis Legalization Brings New Marketing and Brand-Building Opportunities for Businesses of All Stripes

As regulations ease up on the advertising of cannabis, out-of-home advertising will remain a powerful, highly effective and incredibly accessible channel for cannabis brands.

How Unique Cannabis Genetics Drive Brand Building

Colorado-based Green Dot Labs and Lightshade share how breeding programs can help differentiate brands, as well as how the companies approach breeding in their own operations.

Former Bell's Brewery Marketing Manager Takes Leadership Role at Common Citizen

Allison Hornev brings a deep level of experience to her new role in the cannabis space, where storytelling is pivotal for emerging brands.

What’s Next for U.S. Cannabis?

West Coast market expansion and product innovation continued despite the pandemic, and momentum is expected to continue into 2021.

SCOTUS Case Will Affect How Cannabis Companies Reach Customers

The consequences may be detrimental to growing cannabis dispensaries and brands.

Gen Z Customers Are Entering the Cannabis Market

The legal cannabis industry is about to be bombarded with new customers—members of a distinct generation with new tastes and emerging cultural touchstones.

Shawn 'JAY-Z' Carter Debuts MONOGRAM

Carter's maiden cannabis brand marks the first product launch since he accepted the role of Chief Visionary Officer with Caliva.

5 Tips for Being First to Market in Newly Regulated States

The benefits of being first to launch in a newly regulated cannabis state are numerous. Here's how to ensure your group is among the first to market in your state.

Cresco Labs Launches Eighth Cannabis Brand, Wonder Wellness Co.

Wonder has debuted in Illinois with low-dose Wonder Minis hard sweets for category newcomers to consume and control their experiences with confidence.

California Judge Rules Cannabis Billboards Are Illegal Under Prop. 64

The decision strikes down a regulation that the California Bureau of Cannabis Control adopted in 2019 to allow cannabis billboards on highways that cross state borders.

How Jushi Went 'Digital First' to Meet Customer Demand

At Jushi’s BEYOND/HELLO dispensaries, a shift toward online ordering allowed a new strategy to take off.

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