Thrive Cannabis Receives Nevada’s 1st Consumption Lounge License ‘Smoke and Mirrors’

LAS VEGAS, Feb. 15, 2024 – PRESS RELEASE – Thrive Cannabis Marketplace, Nevada’s largest independently owned cannabis business, again proves itself as a trailblazer in the cannabis industry, announcing that it received the issuance of the state’s inaugural cannabis consumption lounge license, allowing the lounge to officially open to the public.

Aptly named "Smoke and Mirrors," this groundbreaking establishment redefines the cannabis experience, offering a unique space for enthusiasts to indulge in an expertly curated selection of premium cannabis products, focusing on crafted on-site cannabis forward libations.

The lounge license granted to Thrive signifies a massive milestone in Nevada’s progressive approach to cannabis regulation. Thrive continues to pioneer innovative concepts in the industry, providing a sophisticated and welcoming environment for cannabis connoisseurs, enthusiasts, and the canna-curious alike.

“We’ve marked a lot of ‘firsts’ in Nevada and we're honored to yet again be at the forefront of Nevada's cannabis industry by officially launching the first regulated cannabis lounge in the state," said Mitch Britten, managing partner and CEO of Thrive Cannabis Marketplace. "With 'Smoke and Mirrors,' we have created an unparalleled destination for cannabis enthusiasts to enjoy a diverse range of premium products in a really engaging atmosphere."

Key Features of "Smoke and Mirrors" Cannabis Lounge:

Curated Cannabis Experience: "Smoke and Mirrors" offers an expertly curated selection of premium cannabis products, ensuring a diverse and high-quality experience for all patrons.

Cannabis Mixology: Making its mark in Las Vegas nightlife, “Smoke and Mirrors” will feature a cannabis-infused cocktail program creating a drinking experience where more and more consumers demand non-alcoholic options.

Innovative Atmosphere: The lounge was designed to seamlessly transition from the dispensary storefront with a welcoming and stylish setting, combining modern aesthetics with a comfortable ambiance. This unique atmosphere will provide a perfect space for cannabis enthusiasts to relax and socialize while taking in the Meyer HiFi system with curated live music on a regular basis.

Education and Exploration: Thrive Cannabis Marketplace is committed to fostering a culture of education and exploration: “Smoke and Mirrors" will be open daily and host events, exclusive product launches and product demonstrations to enhance customers' understanding of cannabis and its diverse offerings. Thrive sees "Smoke and Mirrors" as not only a transformative lounge, but also a hub for community engagement. The lounge will host local artists, musicians, and events that celebrate the vibrant culture surrounding cannabis.

The opening of "Smoke and Mirrors" marks a new era for the Nevada cannabis industry, and Thrive invites the community to join in the celebration. As the first of its kind in the state, this lounge promises to elevate the cannabis experience and set a standard for future establishments.

“It’s more than a venue; it’s a platform for the cannabis industry as a whole, where tourists and locals alike can be a part of a new chapter in the evolution of hospitality,” said Chris LaPorte, managing partner at RESET, a Las Vegas-based cannabis hospitality company. “The opportunity to evolve Las Vegas nightlife by embracing cannabis culture will be just one more reason to visit Las Vegas.”

Smoke and Mirrors is located at 2975 South Sammy Davis Jr. Dr. and will open to the public in late February.