3 Questions With Matthew Kim of Jetty Extracts

Matthew Kim, the chief innovation officer for Jetty Extracts, a California-based cannabis extraction lab, started his career in cannabis in 2013.

Kim joined Jetty in 2020 to lead the research and development for the company's Solventless Collection.

Here, he discusses his journey into the cannabis space and sheds light on compelling ways the industry can enhance its advocacy and inclusivity for Asian Americans like himself.

Andriana Ruscitto: What attracted you to work in the cannabis industry and at Jetty Extracts?

Matthew Kim: When I first started working with cannabis, there was not much scientific information in the field of extracts (as a result of prohibition). I have always had a strong sense of curiosity, so naturally, I wanted to learn, better understand, and possibly discover new knowledge and solve problems just for the pleasure of doing so. My position and responsibilities at Jetty Extracts let me do something that I love.

AR: Why is it important for the industry to increase its advocacy and inclusivity for Asian Americans and Pacific Islanders (AAPI)?

MK: Diversity has many benefits in the workplace—various perspectives, improved creativity, more empathy and compassion, boosted employee engagement and performance, etc. Also, let's not forget that cannabis originally came from Asia, so it goes without saying that it is important that Asian Americans should be included in the cannabis space.

AR: How does the cannabis industry address diversity and inclusivity, particularly in relation to the AAPI community? What work still needs to be done?

MK: I can think of two ways in which the cannabis industry can help address diversity and inclusivity in relation to the AAPI community: 1) through hiring practices and 2) through media and marketing.

When people see themselves represented in leadership and management positions and in media and marketing materials, that is when they feel safe, welcome and a part of a community. I have witnessed the industry come a long way in the last ten years regarding diversity and inclusivity, and I am optimistic for the future.