California’s Small Cannabis Farmers Launch Direct-to-Consumer Sales Platform Inspired by Industry Struggles

For Casey O’Neill, owner and operator of HappyDay Farms, a ban on direct-to-consumer sales under California’s adult-use cannabis regulations was the first of many blows to small farmers operating in the state’s regulated marketplace—and the blows just kept coming.

That’s why O’Neill, along with 19 other Mendocino County-based cannabis growers, have come together to launch MendocinoCannabis.Shop, an online sales and delivery platform that allows the farmers to sell their small-batch, craft cannabis products directly to Sacramento and Butte County residents.