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Ad war launched on medical marijuana in Florida | Cannabis Business Times

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Ad war launched on medical marijuana in Florida


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Editor's Note: Just like in Alaska, where the debate is heating up over (recreational) marijuana legalization, in Florida, it's 'go time,' and money is being thrown hand over fist at the cause. With different polls showing different levels of support (one finding 15 percent of residents undecided), those on both sides of the issue have their work cut out for them.

TV viewers in Florida this week are seeing the first attack in an ad war over medical marijuana, as polls point to a close contest on a constitutional amendment to legalize the illicit weed.

Opponents launched a $1.5-million round of statewide ads that flash words from the amendment across the screen while claiming it gives legal cover to drug dealing.

"Amendment 2 isn't what it seems," an ominous voice tells viewers. "Its caregiver provision gives legal protection to marijuana dealers. Even felons and drug dealers could be caregivers.

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