[PRESS RELEASE] – NEW YORK, July 8, 2025 – Collective Project, the Canadian cannabis beverage brand known for its bold flavor pairings, real fruit juices and creative can design collaborations with emerging artists, has officially launched in the U.S. with direct-to-consumer shipping in 25 states.*
This major milestone follows Collective Project's acquisition earlier this year by Organigram Global, Canada's No. 1 cannabis company by market share. After a soft launch of its sparkling juice lineup in select states in fall 2024, Collective Project built early excitement for its flavorful, fruit-forward beverages. The brand now expands to consumers across the country with full-scale e-commerce and the debut of its new sparkling lemonades—all crafted with real fruit juice, high-quality ingredients and hemp-derived THC.
At Collective Project, every can is a canvas. Every beverage is a collaboration between the brand’s flavor creators and visual artists from around the world, transforming every product into a functional piece of art. Through this global creative platform, Collective Project brings together expressive design, great taste and a modern way to enjoy cannabis.
"Collective Project is rooted in flavor and creativity," said Megan McCrae, senior vice president of corporate strategy and international growth at Organigram Global. "We're proud to partner with artists from around the world to create cans that reflect the vibrant community behind our brand. And as the hemp-derived delta-9 space grows, we see a real opportunity to offer consumers a modern, social alternative to alcohol—one that brings together great taste, thoughtful ingredients and artistic expression."
Sparkling Juices
The sparkling juice lineup offers rich, effervescent flavors made with true-to-fruit blends for an unmatched full-body experience. Currently available in 4-packs (12-ounce cans):
- Blood Orange, Yuzu and Vanilla (available in 5mg and 10mg THC)
- Mango, Pineapple and Coconut (available in 5mg and 10mg THC)
- Raspberry Vanilla (available in 10mg THC)
New: Sparkling Lemonades
The sparkling lemonades offer a zesty, low-calorie and low-sugar option that adds a bubbly twist to every celebration. Available in 4-packs (12-ounce cans):
- Classic Lemonade (available in 5mg THC)
- Raspberry Lemonade (available in 5mg THC)
- Cherry Limeade (available in 5mg THC)
All beverages are made with high-quality hemp-derived THC and are tested by independent third parties for consistency, quality and compliance. With a variety of THC levels, there's a dose for every kind of cannabis experience and lifestyle. Collective Project products are available for purchase by consumers 21 and older.
Collective Project is available online at CollectiveProject.com for shipping directly to many states and at select retailers, including Total Wine (Ind., Minn., N.C., S.C.) and Top Ten (Minn.).
The brand will also introduce Fetch, a new line of bold hemp-derived THC sodas, later this summer, with full details to be announced closer to launch.
To place an order, explore the full lineup, or meet the artists behind the cans, visit CollectiveProject.com and follow @drinkcollectiveproject on Instagram.
*Collective Project is now shipping to Arkansas, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Maine, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Wisconsin, and Wyoming.
