[PRESS RELEASE] – NEW YORK, Dec. 5, 2024 – The Cannabist Co. Holdings Inc., one of the most experienced cultivators, manufacturers and retailers of cannabis products in the U.S., announced the launch of its partnership with Flower by Edie Parker (the “brand”), the leading female-founded and operated cannabis lifestyle brand, in Virginia and Colorado. The Cannabist Co. launched Flower by Edie Parker’s premium products in the markets with the brand’s best-selling “Petal Puffer” all-in-one vape and vape cartridges.
Next week, the company will be launching Flower by Edie Parker’s cannabis-infused edibles line, ‘Seedies,’ in Colorado and New York, with additional markets launching in Q1 2025. The Cannabist Co. plans to bring Flower by Edie Parker to Delaware in 2025.
“Virginia and Colorado are ideal first markets for us to launch this partnership with Flower by Edie Parker,” The Cannabist Co. President Jesse Channon said. “Brett and her team have created a brand that resonates with people in a truly unique way by normalizing cannabis consumption through the lens of fashion and culture. Our brand partnership model has enabled us to work with the most amazing partners and use our scaled retail and cultivation platforms to elevate these incredibly innovative and dynamic founders and their brands while keeping the customer at the center of everything.”
“We’re incredibly excited to kick off our partnership in the vibrant cannabis community in Virginia and Colorado,” said Brett Heyman, founder and creative director of Flower by Edie Parker. “The Cannabist Company is the perfect partner for this next step in our journey, and we look forward to bringing Flower by Edie Parker to all ‘smokers with style’ in these new markets.”
Flower by Edie Parker is now available in 11 states. The brand’s smoking accessories and handbags are also available at select The Cannabist Co.’s dispensaries across the U.S. To find the nearest Cannabist Co. dispensary featuring this new partnership, visit https://cannabistcompany.com/locations.
