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Legal Cannabis Market Could Capture 25 Percent of Demand in Canada in First Month

By the the spring of 2019, as much as 40 percent of the adult-use demand in Canada could be captured.

Canada

The federal government estimates that the new legal retail cannabis market could capture about a quarter of total demand in the first month of legalization – and as much as three quarters by 2021-22.

A department of finance official, speaking on background, said the department “assumes” the legal retail market will “capture 25 per cent of total demand as of the first month of legalization.”

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Then it expects the share to grow to 40 per cent by August 2019 – about a year after legalizing.

Eventually, finance estimates that number should rise to 75 per cent by 2021-22.

While the department didn’t share the calculations behind the projections, the official said they include various factors and is “consistent” with the experiences of other jurisdictions that have legalized cannabis.

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