PITTSFORD, N.Y., Oct. 4, 2021 – PRESS RELEASE – Karma Water announced the launch of Karma CBD Water today. This is the first CBD beverage to launch under the Karma wellness and probiotic waters beverage portfolio and has been developed in partnership with Canopy Growth Corp., a world-leading diversified cannabis and hemp company. Karma CBD Water is crafted with Canopy Growth’s broad spectrum CBD distillate made from U.S. hemp biomass and powered by Karma’s patented Push Cap technology, which protects the active cannabinoid constituents until seconds before consumption to ensure optimal potency. The addition of Karma CBD Water combines the wellness benefits of CBD with Karma’s leading Push Cap technology to create a first-of-its-kind product for consumers.
“Karma Water is a leader in wellness beverages and we see CBD as the next evolution of our premium infused waters portfolio,” Karma CEO CJ Rapp said. “We are thrilled to partner with Canopy Growth to deliver optimum wellness using best-in-class CBD paired with our industry-leading Push Cap technology to bring consumers an innovative new product offering in the CBD-infused beverage space.”
“Beverages are continuing to fuel the growth in the CBD category as consumers seek out familiar, fast-acting product formats that fit seamlessly into their busy lives,” Canopy Growth CEO David Klein said. “Through our strategic partnership with Constellation Brands and Karma, we are thrilled to provide our best-in-class CBD distillate and help add a groundbreaking new CBD wellness beverage to Karma’s industry-leading product lineup.”
Known for its patented Push Cap technology, which is designed to protect active ingredients and ensure maximum potency and optimal nutrition, Karma CBD Water is infused with 25 milligrams of antioxidant-rich CBD distillate, plus four nourishing adaptogens and seven essential vitamins to deliver an entourage effect to support holistic health. Canopy Growth utilizes industry leading technology to distill the purest available CBD from hemp, ensuring a consistent consumer experience with the push of the cap.
Both Karma and Canopy Growth are strategic partners of Constellation Brands Inc., and the market entrance of Karma CBD Water highlights the power of collaboration among emerging businesses with distinct consumer value propositions within the ecosystem in which the three brands operate. Karma’s CBD Water lineup will be distributed through Constellation’s beer distribution network, which has helped the company become one of the fastest growing and the third largest beer company by volume in the U.S. The collaboration between Karma and Canopy Growth to offer consumers a truly differentiated, high quality CBD Water beverage, combined with the support of an established and highly successful distribution network will benefit retailers and consumers across the U.S. market in this emerging growth segment.
The company’s mantra is centered around offering a beverage that delivers on the promise of wellness. Karma President Jeff Platt explains. “Every bottle of Karma contains unprecedented levels of active ingredients, which are then made more effective by the patented Push Cap technology,” he said. “In contrast, all too often the active ingredients in premixed drinks deteriorate and underdeliver on their promise.”
Karma CBD Water will be available in five natural flavors: Cranberry Lime, Blueberry Yuzu, Blood Orange Papaya, Lavender Orange and Watermelon Dragonfruit.
Karma Water is naturally sweetened, vegan, non-GMO and free of preservatives, gluten and lactose, and is available in retail stores nationwide and online at www.drinkkarma.com.
