[PRESS RELEASE] – LOUISVILLE, Ky., Aug. 29, 2025 – Cornbread Hemp, a national leader in the hemp industry, is proud to announce the first-ever THC beverage sponsorship in Division I college athletics, with the University of Louisville. This landmark collaboration marks a cultural shift that brings THC beverages out of the margins and into the mainstream of American sports culture.
For generations, Louisville has been a global capital of adult beverages, from its bourbon heritage to its thriving craft beer scene. Now, Louisville is leading once again. The city known as the bourbon gateway to the world is now also at the forefront of cannabis beverages, thanks to Cornbread Hemp's leadership in the category.
"This partnership isn't just a logo on a banner," Cornbread Hemp CEO and co-founder Eric Zipperle said. "This is the beginning of a relationship that reflects Louisville's spirit of innovation and hospitality."
