(Boca Raton, FL) November 6 2018 - PRESS RELEASE - springbig, an provider of loyalty marketing technology for the cannabis industry, has announced its partnership with BioTrackTHC, one of the most widely used seed-to-sale tracking and cannabis point-of-sale (POS) solutions for cannabis businesses. This partnership will allow BioTrackTHC’s retail customers to improve customer retention and experience through springbig’s fully-integrated loyalty and customer relationship management tools.
BioTrackTHC, a wholly-owned subsidiary of Helix TCS Inc., currently services licensed cannabis businesses in 32 states as well as Washington D.C., Puerto Rico, Australia, Canada, Jamaica and New Zealand, and integrates with several cannabis point-of-sale system add-ons within the cannabis industry. As one of springbig’s most anticipated cannabis POS integration due to BioTrack’s substantial market share, the company now has a total of nine integration partnerships with dispensary POS systems, bringing the company’s services to over 1.8 million retail consumers.
springbig, which uses SMS, loyalty marketing and other tools to encourage repeat business for cannabis retailers, has integrated its technology with the cannabis point-of-sale and compliance platform, allowing the thousands of retail businesses already using BioTrackTHC to easily implement customer loyalty and retention programs without any additional hardware.
With this integration, BioTrackTHC commercial users will be able to market to customers with a set of loyalty technology tools. Additionally, springbig’s platform allows these retailers to interact with their customer base in real-time with proprietary and self-serve marketing communication tools. Retailers can do this all tablet-free, a feature available only on the springbig platform, creating a seamless transaction for customers and retailers alike.
“We are excited about our latest partnership,” says Jeffrey Harris, founder and CEO of springbig. “Retailers using BioTrackTHC now have the power to implement our best-in-class digital communications portal, enabling them to drive customer traffic within mere hours of launching targeted SMS campaigns. We look forward to seeing these retailers benefit from the ROI and lift in spending that our platform provides them.”
“BioTrackTHC is committed to moving the cannabis industry forward, and that means integrating our technology in as many ways as possible to build on modern customer experience,” said Dr. Moe Afaneh, COO of BioTrack. “The latest partnership with springbig is yet another way to provide value to our commercial customers that directly impacts their bottom line, and remain committed to our 2018 promise of adding a variety of integration partners for businesses to leverage.”
