- MÜV Melbourne, located at 7660 N Wickham Road, is the company’s second MÜV location in Melbourne and third dispensary in Brevard County, a region with more than 606,000 residents
- Located at 510 NE Park St., MÜV Okeechobee broadens the company’s retail presence to Okeechobee County, a region with more than 41,000 residents
- Verano’s active operations span 14 states, comprised of 152 dispensaries and 15 cultivation and processing facilities, with more than 1.1 million square feet of cultivation capacity
- Verano is an active supporter of the Smart and Safe Florida campaign, a multistakeholder effort advocating for the passage of the Amendment 3 ballot initiative to legalize adult-use cannabis in the Sunshine State
CHICAGO, Sept. 12, 2024 – PRESS RELEASE – Verano Holdings Corp., a leading multistate cannabis company, announced the openings of MÜV Melbourne and MÜV Okeechobee on Sept. 13, raising the company’s retail footprint to 79 Florida dispensaries and 152 retail locations nationwide.
MÜV Melbourne, located at 7660 N Wickham Road, and MÜV Okeechobee, located at 510 NE Park St., will be open 9 a.m.-7 p.m. Monday through Saturday and 11 a.m.-5 p.m. Sunday, local time.
Situated in Florida’s Brevard County, a growing region counting more than 606,000 residents, MÜV Melbourne complements Verano’s nearby MÜV West Melbourne and Satellite Beach dispensary locations. The opening of MÜV Okeechobee also expands Verano's footprint in south central Florida near existing MÜV dispensaries in Port Saint Lucie, Fort Pierce, Stuart and Hobe Sound.
"We are thrilled to bring MÜV to the Okeechobee community and add another convenient location in Melbourne, where patients can access our wide selection of award-winning products and receive the personalized care and guidance they deserve from our knowledgeable team members," said John Tipton, president of the Southern Region. “Floridians have the historic opportunity to end cannabis prohibition this November by voting ‘yes’ on Amendment 3, and we’re excited to welcome patients in Okeechobee and Melbourne as we continue our retail growth throughout this historic time for cannabis in the Sunshine State.”
MÜV dispensaries feature online menus for effortless browsing of their extensive, award-winning product selection, including the company’s signature Verano Reserve, MÜV and Sweet Supply flower, Encore edibles, On the Rocks concentrates and extracts, and (the) Essence and Savvy flower and extracts, spanning an extensive array of options for patients. The company also offers one-on-one virtual and in-store consultations, at no cost to patients, and provides patient-centric concierge services via phone, email, web chat and text to address patient inquiries.
For additional convenience and accessibility, patients can visit muvfl.com or the MÜV mobile application—available in the Google Play and Apple App stores—for additional information and to place orders for express in-store pickup.