[PRESS RELEASE] – CHICAGO, Nov. 12, 2026 – Verano Holdings Corp., a leading multistate cannabis company, announced the grand opening of MÜV Daytona Beach on Nov. 13, expanding the company’s Florida retail footprint to 88 MÜV locations and 165 dispensaries nationwide.
Located near the iconic Daytona International Speedway and just steps from the Atlantic Ocean in the heart of Daytona Beach’s legendary tourist area, MÜV Daytona Beach will be open 9 a.m.-8 p.m. Monday to Saturday and 10 a.m.-5 p.m. on Sundays.
On Nov. 13, MÜV Daytona Beach will kick off the dispensary’s grand opening weekend with a ceremonial ribbon-cutting at 9 a.m. To welcome the local medical cannabis community, patients can expect doorbuster deals up to 60% off storewide on a variety of Florida’s favorite cannabis brands and products, swag bags and exclusive MÜV T-shirts while supplies last. In support of the local community, prior to the dispensary’s grand opening, the MÜV Daytona Beach team conducted a volunteer effort cleaning up area beaches, where they collected nearly 40 pounds of trash.
“We are thrilled to celebrate the grand opening of MÜV Daytona Beach, marking the second MÜV dispensary we’ve opened in two weeks and our sixth location in beautiful Volusia County,” Verano founder and CEO George Archos said. “I’m proud of our team for their volunteer beach cleaning efforts and look forward to offering patients our extensive portfolio of award-winning products, hospitality and care in the iconic Daytona Beach community that welcomes 10 million annual tourists.”
Verano has continued to introduce an array of new products and formats to its growing Florida portfolio, including this weekend's launch of Swift Lifts, a robust lineup of premium pre-roll offerings that are perfectly portioned and designed to deliver quality and convenience, and the revolutionary HYPHEN all-in-one vape pod system featuring a modular battery design that offers patients the freedom and flexibility to use a variety of oils, sizes and formats without the hassle of juggling between different devices.
MÜV dispensaries feature online menus for effortless browsing of their extensive, award-winning product selection, including the company’s signature Verano Reserve, MÜV and Sweet Supply flower; Encore and MÜV edibles; On the Rocks concentrates and extracts; (the) Essence, Savvy and MÜV flower, pre-rolls and extracts; the HYPHEN vape pod system and more. In Florida, the company also offers one-on-one virtual and in-store consultations at no cost to patients and provides patient-centric concierge services via phone, email, web chat and text to address patient inquiries.
For additional convenience and accessibility, patients can visit muvfl.com or the MÜV mobile application – available in the Apple App Store – for additional information and to place orders for express in-store pickup.
