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What’s Up With Pet CBD?

As consumer interest in cannabinoids for pets increases, so do questions about capitalizing on the growing market.

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New Africa | Adobe Stock
May 11, 2022

As cannabis and hemp producers navigate the nuances of cannabinoids, one industry segment that is attracting fresh attention is pet CBD. Consumer insights data firm Brightfield Group currently tracks 63 brands operating in the pet CBD market. According to the group’s 2021 Pet CBD Survey, sales of CBD intended for pet use accounts for more than 9% of the total CBD market. That’s roughly $430 million in a market now hitting $4.7 billion annually. But for producers and manufacturers considering pet-destined cannabinoids, market potential is only part of the equation.

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