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Will the Smokable Hemp Market Go Up in Flames? | Cannabis Business Times

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Will the Smokable Hemp Market Go Up in Flames?

While smokable hemp presents an opportunity for growers, its varying legal status across states makes the market’s long-term viability uncertain.

Hemp Flower

Hemp prices have fluctuated dramatically over the past two growing seasons, as hemp farmers know all too well. The biomass market in particular has drifted downward significantly from the heady days of 2019, according to a report by PanXchange, a leading benchmark price provider in the U.S. hemp industry. Although some market observers such as Hemp Benchmarks report that prices have stabilized during the past several months, this is cold comfort for growers who expected to turn a profit from biomass.

One bright spot has been the smokable flower market. Several industry analysts describe smokable hemp—which, in this article, refers to loose flower, pre-rolls and other inhalable products excluding vapes—as a fast-growing, lucrative market. Market research firm Nielsen Global Connect estimated the smokable hemp market may see sales upwards of $80 million in 2020, according to the firm’s external communications manager.

Others, like Hemp Benchmarks, report that prices per pound of smokable hemp are roughly 20 times that of a pound of biomass. Anecdotally, I know several growers who successfully sell smokable hemp direct to consumers and whose business model depends on those product margins.

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