In a historic alignment of the U.S.'s oldest, largest and most famous non-profit pro-cannabis advocacy group with one of its top supporters from the private sector, NORML, The National Organization for the Reform of Marijuana Laws and Freedom Leaf, Inc. (OTC PINK: FRLF), inked a brand management agreement to seed future growth.
The NORML Board of Directors formally named Freedom Leaf, Inc. as its manager of business partnerships, new events and merchandising in a move expected to boost the group's brand awareness and revenue.
"By helping to manage many of the NORML business aspects, Freedom Leaf, Inc. can help our team focus on NORML's real goal: ending cannabis prohibition and being an advocate for the consumer in states that have legalized Cannabis and Hemp," said Allen St. Pierre, Executive Director of NORML.
Freedom Leaf, Inc. Co-Founder Richard Cowan served as National Director of NORML from 1992 to 1995 and ranked as its largest financial supporter of the organization last year, with approximately $200,000 in cash contributions.
"I know from personal experience how difficult it is for an activist organization to raise funds and vet prospective business support, and now to get support from businesses in the emerging marijuana industries, all of which is essential, but a distraction from advocacy," Richard Cowan said.
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