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HOW TO BRAND, MARKET, AND SELL MARIJUANA WITHOUT BREAKING THE LAW


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Editor's Note: This is a good article by Fast Company, but I found the headline a just a bit over-promising on the "how-to" part. (Full disclosure: I am a Fast Company fan overall.) Interesting nonetheless and some good insights, especially for newcomers to the industry, or for those who want to read about others sharing the experiences they've had themselves with packaging and labeling compliance. Oh, and it does question whether branded, high-quality packaging has an impact on sales. (Though it seems the jury is still out.) On a related note, you might want to check out CBT's "State-by-State Marijuana Packaging and Labeling Guide."


Earlier this year, Dixie Elixirs & Edibles, perhaps Colorado’s best-known cannabis brand, took its THC-infused drinks off the market. It had no choice.

That's because a couple of weeks later, on February 1, new packaging regulations for recreational marijuana edibles went into effect in the state and the screw top aluminum bottles were no longer compliant.

The new rules require that drinkable cannabis products come in childproof, resealable packaging. Dixie also had to come with a way to measure out a single dose, like the tiny plastic cup on a bottle of cough syrup.

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