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University of Mississippi, Southern Sky Brands Launch CBD Sleep Study | Cannabis Business Times

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University of Mississippi, Southern Sky Brands Launch CBD Sleep Study

The university’s National Center for Cannabis Research and Education is collaborating with the cannabis company on the clinical research initiative.

Souther Sky Brands
Southern Sky Brands

[PRESS RELEASE] – OXFORD, Miss., and CANTON, Miss., July 28, 2026 – The National Center for Cannabis Research and Education (NCCRE) at the University of Mississippi and Southern Sky Brands have announced a collaborative clinical research initiative to evaluate the effects of cannabidiol (CBD) on sleep quality among adult participants.

The study represents a significant step toward advancing evidence-based research on cannabinoid therapies and their potential role in supporting healthy sleep. Researchers will examine key sleep-related outcomes, including sleep duration, sleep quality and participant-reported wellness measures.

“This collaboration reflects our shared commitment to generating high-quality scientific data that can help patients, health care professionals and policymakers better understand the potential benefits of cannabinoids,” said Robert Welch, Pharm.D., the director of NCCRE.

“We are proud to partner with one of the nation’s leading cannabis research institutions to further investigate CBD’s potential role in supporting sleep and overall wellness,” said Charles Thompson, director of operations at Southern Sky Brands. “As a Mississippi company, we believe investing in clinical research is essential to advancing patient care and building trust through science.”

The study is expected to provide valuable data regarding the safety and effectiveness of CBD-based interventions for sleep-related concerns. Findings may contribute to future research efforts and help guide evidence-based decision-making within the medical cannabis community.

Additional details regarding participant enrollment, study timelines and research outcomes will be announced as they become available.

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