Charlotte’s Web, a producer and distributor of hemp-derived CBD products, is partnering with Major League Baseball (MLB) in a first-of-its-kind agreement.
This partnership makes Charlotte’s Web the official CBD of MLB, and the company's products, including its new SPORT product line, are now available to MLB players to support recovery, focus and sleep cycles, according to a release.
"We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategy partner," said Jacques Tortoroli, CEO of Charlotte's Web. "Bridging our industry-leading brands with science, innovation and education, this pioneering partnership validates Charlotte's Web's core business principle and founding mission to open access to safe, quality and consistent CBD through our proprietary hemp genetics and industry-forging vision."
The first product released in the company’s SPORT line, its Daily Edge tincture, underwent specific testing to meet MLB scientific and no-banned substances standards. Daily Edge will include MLB's logo on its bottle, and was Certified for Sport by NSF, a third-party, independent auditor of safety and quality standards, becoming the first broad-spectrum, hemp-derived tincture to earn that distinction.
RELATED: Major League Baseball Officials Say They Will Allow CBD Companies to Sponsor Teams
"As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte's Web is a welcome addition to the MLB family, representing a landmark partnership in baseball and other sports," said Noah Garden, chief revenue officer at MLB. "Charlotte's Web products which receive the NSF Certified for Sport designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans."
Charlotte’s Web also plans to add gummies, topical creams and sprays to its SPORT product line, which, in tandem with this partnership, launches this month during MLB’s postseason.
The company says it will have a brand presence at MLB events going forward, including this postseason and World Series, as well as future All-Star games and more.
"Nature is the most intelligent and advanced technology system in our world, and when we work with nature for health and innovate through the lends of community care, we can truly redefine what it means to be well as an athlete," said Jared Stanley, co-founder and COO of Charlotte's Web. "This is game-changing, and I am excited by what we can accomplish with the MLB partnership."
