FORT LAUDERDALE, Fla., June 25, 2018 -- PRESS RELEASE -- BioTrackTHC, a leading provider of cannabis point-of-sale (POS) technology and seed-to-sale software, has launched their latest integration with DataOwl to deliver value-added functionalities for dispensaries. DataOwl's comprehensive integration with BioTrackTHC enables dispensaries to grow revenues through online ordering, in-store digital menus, and behavior-based SMS text messaging, all driven by real-time inventory levels from the dispensary's POS to eliminate double entry. Beta users have already shown return on investment in excess of 10x in just the first 30 days. DataOwl is solely integrated with BioTrackTHC and the companies share customers in Arizona, California, Colorado, Hawaii, Montana, Nevada, New Mexico, Oregon and Washington.
"The launch of our DataOwl integration provides BioTrack customers with features and capabilities that have become a staple for modern retail operations," said Patrick Vo, President and CEO of BioTrackTHC. "We are committed to keeping up with evolving business needs and providing our customers with a variety of integration partners to leverage as part of their BioTrack service. The data in your cannabis POS is what can ultimately set your business apart from the competition, so it's vital that you have the tools necessary to unlock that data and put it to good use."
BioTrackTHC customers using DataOwl can now add online ordering functionality onto their websites to capitalize on search engine visibility while generating online and mobile sales that do not conflict with physical inventory levels. Second, these dispensaries also gain access to customizable online and in-store product menus that display inventory availability in real-time and allows for product placement opportunities. Finally, by collecting and analyzing customer purchase behavior from the BioTrackTHC POS, DataOwl provides targeted SMS text-messaging capabilities that hone in on individual's favorite brands, products, and timing.
"Consumers seek out dispensaries that provide them with a personalized experience, and in 2018, that means giving them control over their interactions with the dispensary. Control starts with multiple, easy-to-use purchasing channels for every customer use-case," said Dan Hirsch, Co-Founder of DataOwl. "This integration makes it really easy for dispensaries to provide a comprehensive customer experience without intensive labor by automating tasks like keeping inventory current, creating individualized offers based on a consumer's actual purchasing habits, and by leveraging all the data already contained in BioTrackTHC."
