Santa Barbara, CA – PRESS RELEASE -- June 21,2018 – Canndescent announced today it has received Red Herring's Top 100 North America award, a prestigious accolade which honors the year’s most promising private technology ventures from the North American business region. This is the first time a cannabis company has received or been nominated for this globally recognized award.
Canndescent has turned what many perceive as an agricultural commodity, cannabis flower, into the leading, luxury brand in the industry. In doing so, it has served as the tip of the sword, mainstreaming the cannabis category and redefining public perception. Since inception, the company has innovated the cannabis market and made it more consumer-friendly, becoming the first cultivator on the planet to abandon strain names and market cannabis flowers based on effect—Calm, Cruise, Create, Connect, and Charge.
The Red Herring editorial team selected the most innovative companies from all of North America and evaluated them on 20 main quantitative and qualitative criterion, which include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.
Receiving the Top 100 award on behalf of his company, founder and CEO, Adrian Sedlin said, “The cannabis industry is now disrupting business, society, politics, culture, health and leisure, and this award is one more nail in the coffin ending prohibition.” Sedlin added, “I really see this as an industry achievement award, and we share it with all the other great companies in the cannabis industry who’ve been innovating and swinging hammers to redefine the industry.”
Canndescent received this award at the Red Herring North America Forum in Marina Del Rey, at a special awards ceremony on the evening of June 20.
