LAFAYETTE, Colo., Nov. 06, 2018 (GLOBE NEWSWIRE) -- PRESS RELEASE -- urban-gro, a cultivation systems integrator and agricultural technology firm for commercial cannabis cultivators around the world, has announced the appointment of Jonathan Nassar as its executive vice president of sales. With a proven track record of growing successful sales teams in technology and start-up environments, Jonathan will oversee urban-gro’s national sales efforts by spearheading the company’s proposed expansion into international markets. Having held executive positions with a number of digital and software start-up firms, Nassar will be integral in strategically growing urban-gro’s global footprint in both the cannabis and horticulture verticals.
Having previously held executive positions with real estate development firms such as SteelGenix and New Design Logic, and sales leadership positions with early-stage technology firms, Nassar brings decades of sales leadership and business development experience to urban-gro. “Jonathan’s sales leadership will help drive the continued growth of our company as we position ourselves to further penetrate the global marketplace for cannabis and horticulture cultivation and technology,” said Brad Nattrass, CEO and co-founder of urban-gro. “With 20 years of technology sales expertise, coupled with a decade of commercial project development experience, Jonathan’s mission will be to continue developing urban-gro as a leading systems integrator by capitalizing on the commercial cultivation market potential.”
“As a data-driven sales leader, I am passionate about using analytics and automation to increase the efficiency and effectiveness of sales teams,” said Nassar. “We believe there is tremendous potential in the cannabis and horticulture markets for urban-gro’s systems integration and smart agriculture technology solutions to be utilized by cultivators, enabling them to improve their yields, manage costs, and reduce environmental impact. I am looking forward to working alongside our team to meet the needs of the worldwide cannabis cultivation market.”
urban-gro experts participate at some of the biggest events in the cannabis industry, including the upcoming Marijuana Business Conference in Las Vegas, Nov. 14-16, 2018 (Booth #3419); EXPOMEDEWEED International Medical Cannabis Fair in Medellín, Colombia, Nov. 23-25, 2018 (Booth #49); and Ark-La-Tex Cannabis Business Expo in Little Rock, Dec. 12-13, 2018 (Booth 35).
