[PRESS RELEASE] – DALLAS, Jan. 14, 2026 – VARIN, the award-winning, clean THC beverage redefining the functional energy drink category, has become the first THC drink to be carried by Circle K franchise convenience stores.
The partnership brings VARIN's innovative hemp-derived THC beverages to dozens of Circle K locations across the Dallas–Fort Worth metroplex, marking a major shift in how and where Texans can experience the next generation of functional, euphoric drinks.
As consumers continue seeking alternatives to alcohol, sugary energy drinks and traditional cannabis products, Circle K and VARIN are meeting that demand head-on. Unlike marijuana-derived THC products found in dispensaries, VARIN uses hemp-derived THC and select, functional ingredients, offering consumers a controlled, predictable and legally accessible experience. This breakthrough formula helped VARIN earn the title of "Most Innovative Beverage of 2025" from Food & Beverage Magazine.
"Jitter-free energy. Flow-state focus. Mind-body balance. A signature euphoric social lift,” VARIN CEO and co-founder Tyler Marshall said. "That's exactly why we created VARIN. Our drinks combine hemp-derived THC with CBDV and select nootropics that boost mental performance like theobromine, L-theanine, lion's mane and B-12, to deliver a smooth, uplifting, feel-good-but-still-focused effect without the jitters or the crash. Putting VARIN in the cold box at Circle K makes choosing that kind of experience as easy as grabbing your favorite beverage."
Consumers can choose between 10- and 30-milligram THC options across four bold, flavor-forward varieties: Appleberry Rosehip, Blue Razz Bombsicle, Pink Strawburst and Coconut Wave. With zero sugar, zero caffeine and zero calories, VARIN delivers one of the cleanest functional beverage experiences on the market.
Select Circle K stores will also host multiple in-store tastings each week through 2026. To learn more or find a location, go to https://varinlife.com/pages/circle-k.
