[PRESS RELEASE] – STAMFORD, Conn., Feb. 3, 2025 – Curaleaf Holdings Inc., a leading international provider of consumer cannabis products, expanded its industry-leading product portfolio to include Reef, a vibrant new flower brand rooted in nature and inspired by the interconnected nature of Florida's coastline and coastal reefs. Available now at Curaleaf's 66 medical dispensaries in Florida, and via select wholesale partners, Reef carries a refreshing wave of tropical flavor profiles and relaxation to registered medical patients.
Reef is an approachable, high-quality flower brand that allows patients to spark up and immerse themselves in the sun-soaked vibrancy of the Florida coastline. Available in Sativa, Indica, and Hybrid strains, Reef boasts a curated collection of citrus, fruity, tropical and sweet flavors. Offering strains like Big Lime Key, Lemon Slush, Apple Bottom Genes, and Orange Peelz, Reef transports patients to a tropical state of mind with every puff.
"Today we are introducing a uniquely Florida flower brand, launching exclusively in a state that continues to be a significant priority for all of us at Curaleaf," Curaleaf Chairman and CEO Boris Jordan said. "No matter your strain preference, the approachable design, delicious flavor profiles, and consistent quality will bring a fresh perspective to our cannabis community in the Sunshine State. Reef offers something for anyone seeking high-end, high-quality flower options. There is no better way to ignite the new year than to introduce Reef to our valued medical patients in Florida."
Reef is the company's latest addition to the nation's most successful medical-only market, Florida. Curaleaf currently operates 66 dispensaries statewide, in addition to offering high-quality products, providing best-in-class service, and supporting local communities. In the second half of 2024, the company opened three new retail locations in the Sunshine State, with a focus on improving access to regulated medical cannabis to Floridians. Reef truly enhances and celebrates all that Florida has to offer.
For more information about Reef, Curaleaf's locations, patient resources, delivery program, and products in Florida, visit https://curaleaf.com/dispensary/florida.
