Tag: CBT > Product Development

Cannabis Branding Different Strains

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

August 9, 2023

Cannabis Oil Product Manufacturing

2 Tips for Optimizing Extraction and Product Creation

Ideas to improve efficiency, save money and reduce human error.

December 23, 2022

Legislation and Regulation

The State of European Cannabis Reform: Fall 2022 Update

Cannabis reform is moving across Europe, but regional uniformity will take a long time.

October 5, 2022

Interviews & Opinion

How to Reach New Customers With Seasonal Product Offerings

Theory Wellness’ Thomas Winstanley: “We think it will be a big fall for beverages.” Fluent’s Oswaldo Graziani and Thrive’s Brandon Wiegand weigh in.

September 22, 2022

Outdoor Cannabis Cultivation

The Pharma Flip

Disenchanted after decades in the pharmaceutical industry, Jason Neely and Brenda Verghese pivoted to cannabis, harnessing their formulation experience to put health and consistency at the forefront of Stratos.

August 10, 2022