Packaging/Branding: Page 9

Foundational Leadership: Q&A With Trulieve Chief Marketing Officer Valda Coryat

One of few female executives in the cannabis industry, Coryat details how confidence, inspiration and upbringing played a role in her leadership.

Wana Brands, Six Months After the Canopy Deal: Q&A With Nancy Whiteman

Whiteman reflects on the challenges of more than a decade in the cannabis industry, what led to the recent changes in the C-suite and shares predictions for what’s ahead.

At Cookies, Brand Development and Equity Are Key to Growth

Tori Cole, vice president of marketing, shares how Cookies takes its California vision to emerging markets in the U.S.

Can Your Cannabis Business Benefit from Post-Harvest Automation?

To maximize your ROI, it’s critical to evaluate the following key factors against your production goals and processes before investing in automation.

Mike Tyson’s Cannabis Brand Is Growing Fast, Thanks to National Partnerships and, Of Course, Ear-Shaped Gummies

Following the launch of Mike Bites this week, brand executives share perspectives on the past and future of Tyson 2.0.

Trulieve Partners With Survivor Winner as Momenta Brand Ambassador

Ethan John will support patient education and community outreach initiatives on behalf of Trulieve’s Momenta cannabis brand.

How Veritas Uses Limited-Edition Product Drops to Connect With Customers

The Colorado-based company’s limited-edition product releases include its unique Pheno Hunts, First Cut Strains and exclusive partnerships with retailers.

Wonderbrett Announces Michigan Retail Launch, Grow Facility Completion

The West Coast cannabis brand’s state-of-the-art grow facility was designed in partnership with Cloud Cannabis.

Six 2022 Industry Predictions from Eric Sklar of Napa Valley Fumé

He anticipates that the cannabis market could see increased investment and relief on banking.

Surfside Introduces Real-Time Ecommerce Attribution for Cannabis Media Measurement

The addition of ecommerce attribution to the Surfside Attribution Platform will be offered for free to all clients for the next six months.

What’s in a National Cannabis Brand?

As a national market forms in the U.S., marketing and customer experiences will become crucial for establishing a lasting cannabis brand.

Merida Capital Holdings’ Colin Kelley Details 2022 Cannabis Industry Outlook

Operators that think through how they can intersect with these two largest themes in the industry will be best positioned for what’s to come.

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