Packaging/Branding: Page 4

Columbia Care Unveils New Name, Brand Identity—The Cannabist Company

Cannabist was launched in 2021 as the company’s national retail brand, which now accounts for 36 locations across the country.

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

The Secret Sauce: Building a National Cannabis Brand

Sabrina Wheeler of Stone Road Farms shares comprehensive tips and considerations for those looking to venture into new markets.

6 Sustainable Packaging Tips for Cannabis Growers

How to make more sustainable choices without sacrificing your bottom line or product quality.

Thinking Outside the Box With Experiential Marketing: Q&A With David Farris of Planet 13

Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company's experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more.

How to Select Quality Genetics: Do’s and Don’ts From Cannabis Industry Veterans

At last year’s Cannabis Conference, Dave Holmes of Clade9 and Ashley Hubbard of Rair Cannabis shared their top tips for choosing what to grow.

eBottles Acquires Greenlane Packaging

The company now offers a more extensive line of concentrate packaging solutions to choose from.

How Stone Road Farms Maintains Steady Growth Amid Industry Challenges

The California-based company rounded out last year with 50% year-over-year growth from 2021 despite operating in a market that owner Lex Corwin describes as “inherently broken.”

From California to New York: How Interstate Commerce Will Reshape the American Cannabis Market

How could interstate commerce change the cannabis industry, and how could it begin?

MariMed Hires 2 Senior Executives to Strengthen Sales, Marketing and R&D

Matt Truppo joins the company as vice president of retail sales and Jay O’Malley as vice president of marketing and research & development.

Use the Winter to Market, Network, and Dream: Help Your Hemp Business in the Off-Season

The winter is the time to cultivate essential parts of a successful hemp business like marketing, networking, and exploring new opportunities.

8 Cannabis Marketing Trends to Look For in 2023

Whether your business is rethinking its marketing strategy for 2023 or looking for new opportunities, here are eight cannabis marketing trends that Laurie Parfitt, CEO of LKP Consulting, anticipates will light up in the new year.

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