Packaging/Branding: Page 3

The Proof May Be in the Pudding, But the Price May Be in the Packaging

A new report finds that consumers will pay more for cannabis products in well-designed, reusable packaging.

High Returns: Last-Minute Marketing Magic for a Buzzworthy 4/20

Creating a buzz around the 4/20 holiday can significantly impact your cannabis business, attracting both loyal customers and curious newcomers. If you find yourself scrambling for last-minute marketing ideas, fear not. There are plenty of strategies you can deploy to make the most of this day.

Amazon’s CBD, Hemp and Delta-8 Problem

A new study of hemp products sold on Amazon found that nearly half contained no hemp, several contained high doses of delta-8 THC, and more than half made an unapproved medical claim, among other concerns.

Is the Cannabis Industry Focused on the Wrong Metrics For Success?

Lume Cannabis Co. CEO Dave Morrow, a former champion lacrosse player who founded Warrior Sports, says "creating innovative units at scale" is key to building a brand consumers love.

A2LA Partners With National Industrial Hemp Council For Lab Testing Verification Program

The partnership will help the industry move forward with consistent testing practices that promote consumer safety.

Federal Judge Upholds Mississippi’s Restrictions on Medical Cannabis Advertising

U.S. District Judge Michael Mills dismissed a lawsuit Jan. 22 filed by a dispensary owner who claimed that state regulations unfairly censor medical cannabis businesses.

9 Steps to Create a Successful Business Plan

Pashman Stein attorney Alana Hans-Cohen offers insight into crafting a comprehensive business plan, an essential part of launching a cannabis business.

Connecticut AG Sues Wholesalers, Retailers in Connection to High-THC Cannabis Sales

The state’s attorney general claims seven companies have repeatedly sold products that don’t comply with legalization standards.

Type I, Type II, Type III: How Science Is Changing the Way the Industry Describes Cannabis Varieties

Leaving behind the sativa-indica dichotomy, cannabis businesses must consider the chemistry of the plant.

Where the Ladybugs Fly: Behind Autumn Brands’ No-Spray Cannabis Cultivation

The sixth-generation family operator puts its 100% biocontrol program and sustainability at the forefront of its integrative growing techniques.

New Jersey Cannabis Regulators Seek Input on Proposed Edibles Rules

The public comment period goes through Dec. 15 for a proposal that aims to expand the types of ingestible cannabis products allowed in the marketplace.

California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

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