Packaging/Branding: Page 25

This New Ad Agency Aims to Close Diversity Gap in Cannabis Industry

Through new methods, the newly-launched cannabis advertising company Crowns is helping advance global brands through a nontraditional business model and a focus on diversity.

NACB Releases Cannabis Industry’s First-Ever National Advertising Rules, Commencing Public Comment Period

The standard is designed to demonstrate that NACB members operate at the highest levels of ethics and responsibility.

Introducing Acreage Holdings, the Quietly Growing Cannabis Corporation Joining Forces with John Boehner

CEO Kevin Murphy discusses company’s coast-to-coast expansion and its appointment of the former House Speaker to its advisory board.

Building a Brand: How to Leverage Digital Branding and Marketing

Jenn Larry, president of CBDStrategy Group, offers tips on establishing digital relationships with your audience, sharing information online responsibly and more. Part three of a three-part series.

Kush Bottles to Acquire Summit Innovations, LLC

The company is entering a new business vertical, supplying gas to cannabis extractors.

Building a Brand: Effectively Use Communications and Content Marketing

Jenn Larry, president of CBDStrategy Group, offers tips on how to craft communications and content marketing pieces that connect with various audiences and uphold your brand’s philosophy. Part two of a three-part series.

Chemistry Provides Better Education Beyond Cannabis Strain Names: Guest Column

Rethinking strain names allows us to shift the conversation in cannabis.

Endurance Runner Flavie Dokken Joins Wana Brands in Promoting Cannabis Use Among Athletes

Dokken’s voice adds to the growing chorus calling for further study and open dialogue.

Canada’s Proposed Cannabis Packaging Regulations Could Help Move Entire Industry Forward

Altitude Products’ CEO Krista Whitley discusses the federal government’s proposed rules and how common-sense regulation may help advance other markets and normalize cannabis consumption.

Building a Brand: Develop (and Maintain) a Compliant and Innovative Brand

Jenn Larry, president of CBDStrategy Group, offers tips to develop your brand beyond its visual identity and more. Part one of a three-part series.

Behind the Launch into Pennsylvania’s New Medical Marijuana Market

Cresco Labs and Solevo Wellness discuss their paths to the first regulated medical marijuana sales in the state last week, including the challenges they’ve faced and opportunities they’re seizing.

Ontario Proposal to Allow Cannabis Consumption in Hotel Rooms Could Jump-Start Marijuana Tourism

The government has also asked for public comments on whether to allow cannabis lounges.

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