Packaging/Branding: Page 17

In the Face of Restrictions and Limited Channels, Cannabis Marketers Turn to Out-of-Home Advertising–Here’s the Right Way to Do It

Cannabis brands are faced with significant challenges in their marketing efforts, but out-of-home advertising has emerged as the advertising channel of choice for many businesses.

Missouri Legislature Approves Bill to Restrict Medical Cannabis Edibles

The legislation prohibits certain forms of edible products, including those in shapes that may be enticing to children.

Former Green Growth Brands Executive Peter Horvath to Run Hightimes Holding Corp.

Following former CEO Stormy Simon’s exit, Horvath will preside over the publishing company’s pivot to retail.

The Next Era of Cannabis: Why Medicine Man Technologies Became Schwazze

Chief Marketing & Merchandising Officer Shane Sampson shares insight into the corporate rebrand and the company’s goals for 2020.

Catching Up with HUXTON: Modified Business Model, Record-Breaking Sales

When HUXTON sold off its plant-touching business licenses in 2018, it created the bandwidth to expand into new markets with a strengthened brand.

Medicine Man Technologies Announces Corporate Brand Change to Schwazze

The new brand reflects Schwazze Companies’ vision and strategic focus of becoming the most admired cannabis company.

Social Media Influencer, Cannabis Gifting Company Celebrate 4/20 Digitally

Higher Celebrations and Chrissy Harless celebrate 4/20 in the era of COVID-19, discuss lessons learned in influencer marketing.

Cresco Labs Launches New Value Brand, High Supply, for Cannabis Consumers on a Budget

The product portfolio includes vape pens, popcorn, shake and pre-rolls.

DNA Genetics Announces Official Launch of Global Cannabis Brand in Arizona Market

DNA Genetics launches branded products in U.S. with partner Copperstate Farms.

Passion for Medical Cannabis Fuels AAA Pharmaceutical Alternatives’ Transition to Maine’s Adult-Use Market: The Starting Line

Founder Aaron “Roy” Scalia is building on lessons learned as a caregiver in the state’s medical program to serve the broader adult-use market.

Creative Marketing: Cannabis Grower Sponsors Iditarod Racer

Greatland Ganja’s Leif Abel details his decision to sponsor a musher in the world’s most famous dog sled race and shares tips on how to get a good ROI on sponsorships.

Coronavirus Continues to Redefine the Cannabis Supply Chain

The industry will need to consider new approaches as COVID-19 changes buying behaviors and supplier availability.

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