Cannabis Marketing Regulations: Page 2

‘Have a Real Ear to the Street’: Q&A With Jesce Horton

Jesce Horton, founder of LOWD, shares what executives should consider when incorporating a marketing trend in an ever-changing landscape.

Assessing Success

Angela Pih, vice president of marketing for California-based Harborside, says to lean on retailer relationships and customer insights when initiating and evaluating marketing campaigns.

'Embrace Data and Technology': Q&A With Harborside's Angela Pih

Pih, vice president of marketing for California-based vertically integrated cannabis company Harborside, shares her top insights into how businesses can use marketing trends to increase profits.

New York Cannabis Board Approves Packaging, Marketing, Testing Regulations; 16 More Cultivation Licenses Issued

The approved regulations are the first for the broader adult-use market in the state.

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