Branding Your Cannabis Business: Page 5

Shawn 'JAY-Z' Carter Debuts MONOGRAM

Carter's maiden cannabis brand marks the first product launch since he accepted the role of Chief Visionary Officer with Caliva.

Cresco Labs Launches Eighth Cannabis Brand, Wonder Wellness Co.

Wonder has debuted in Illinois with low-dose Wonder Minis hard sweets for category newcomers to consume and control their experiences with confidence.

How Jushi Went 'Digital First' to Meet Customer Demand

At Jushi’s BEYOND/HELLO dispensaries, a shift toward online ordering allowed a new strategy to take off.

6 More Lessons We Learned From Our Cannabis Business

Cannabis is susceptible to the “shiny object syndrome” in that it is easy to get distracted by activities and business deals that are not core to your long-term success.

Building Brands the Right Way: A Look at Cresco Labs’ Newly Released Cannabis Advertising and Marketing Standards

CCO Greg Butler and SVP of Brand Marketing Cory Rothschild share why the company developed and published these standards, as well as how they will ultimately benefit the industry as it continues to grow.

Cresco Labs Launches Good News Cannabis Brand

Developed to take market share from alcohol, Good News is a mainstream, social occasion-based cannabis brand for today’s modern consumers.

Wyllow Launches Premium Flower Brand Based on Inclusivity and Affordability

Undeterred by the COVID-19 pandemic, CEO Camille Roistacher celebrated the launch through a series of virtual events, and customers are already wanting more.

Sweet Dirt Highlights Commitment to Maine in Transition to State’s Adult-Use Cannabis Market: The Starting Line

Executives from the Maine-based company discuss their plans to transition from a medical cannabis operator to a vertically integrated adult-use business.

5 Branding Tips to Help Cannabis and Hemp Businesses Stand Out from the Crowd

From getting to know your target audience to adhering to strict state regulations, Ashley Grace, founding CMO for Charlotte’s Web, outlines his top branding strategies.

A Conversation With Tommy Chong

In this interview, Chong, counter-culture legend and industry veteran, shares details on his new retail venture, offers his advice for others in the business, and reflects on his place in cannabis history.

Cannabis Dispensaries Raise Funds and Awareness for Criminal Justice Reform

How cannabis companies, and their consumers, are supporting Last Prisoner Project's efforts to advocate for the release of inmates with non-violent cannabis convictions.

Rap Icon Rick Ross Partners with Cookies to Form COLLINS AVE

The new COLLINS AVE cannabis brand will launch with three strains selected by Ross and Cookies founder and fellow rapper Berner.

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