Curaleaf and GTI Among Six Conditional Consumption Lounge Licenses Awarded in Las Vegas

Curaleaf’s lounge is slated to be housed at its Reef Dispensary, and GTI’s is planned to co-locate with Cookies On The Strip.

Cookies On The Strip opened in May 2021. This image is an exterior of another Cookies store.
Courtesy of Green Thumb Industries

At a Nevada Cannabis Compliance Board (CCB) Meeting Oct. 24 in Carson City, Nev., members considered and awarded six conditional consumption lounge licenses, all to be located in Las Vegas. Two of the industry’s largest multistate operators, Curaleaf Holdings and Green Thumb Industries Inc. (GTI), both applying for retail-attached consumption lounges, were among those awarded.

Curaleaf’s conditional license is for a Las Vegas retail-attached consumption lounge through its subsidiary Tryke Companies (doing business as Reef Dispensaries), which Curaleaf acquired in October 2022.

Chicago-based GTI was also awarded a conditional license for a retail-attached consumption lounge through its subsidiary Integral Associates LLC under the name Cookies Lounge, adjacent to the Cookies On The Strip store in Las Vegas. (GTI announced a partnership with Cookies in August 2020 to launch Cookies On The Strip.) (CBT reached out to both Curaleaf and GTI for comment: Curaleaf had no comment, and CBT had not heard back from GTI’s communications contact at the time of publication.)

Four other conditional licenses awarded are: NevadaPURE (which operates as Shango Las Vegas), LLC; Desert Evolution, LLC; TGIG, LLC (aka The Grove); and Higher*Archy LLC.

Higher*Archy LLC is the only independent (non-retail-attached) consumption lounge that applied for and received a conditional license.

Desert Evolution’s conditional license is for an indoor and outdoor lounge to be located at its Wallflower retail store.

“If approved, applicants will still need to complete the necessary local approvals and a final inspection by the CCB’s Inspection and Audit Division before it can open for business,” said David Staley, division chief of investigations for the CCB, in the meeting.

Operators will have one year to become operational, according to the CCB. Additional information on the timelines and regulations can be found in NCCR 5.085 here.