Planet 13 is upscaling its immersive retail environment for consumers at its Las Vegas SuperStore.
The vertically-integrated multi-state cannabis company announced June 29 that it is bringing back Cannabition, a 12,000-square-foot “whimsical and visually breathtaking environment.”
Cannabition is designed by David Korins, a renowned Broadway creative director, and is intended for cannabis consumers “seeking an awe-inspiring and ‘Instagrammable’ experience,” according to a company press release.
“I’ve had the incredible privilege of visually telling some of the most extraordinary stories in recent years, but none compare to the history, passion, tragedy, and triumph embodied by the cannabis story in America,” Korins said. “Being entrusted with bringing this captivating narrative to life in an educational yet enthralling manner is a distinct honor, and I simply can’t wait to dive into the exhilarating world of the new Cannabition.”
“We can’t wait to have Cannabition open in our SuperStore with its fascinating interactive exhibits to continue to separate Planet 13 Las Vegas as a one-of-a-kind immersive entertainment experience for our customers,” said Bob Groesbeck, co-CEO of Planet 13. “Along with this amazing Instagrammable experience, we are adding a first-of-its-kind consumption lounge adjacent to Cannabition with space for live entertainment. We are executing our stated strategy of filling out the remaining space at the Las Vegas SuperStore to drive more foot traffic, reduce lease expenses, and diversify revenue streams.”
According to the press release, Cannabition is expected to be finished by Q1 2024.
David Farris, the vice president of sales and marketing for Planet 13, will be at Cannabis Conference—a leading educational event for plant-touching businesses (produced by Cannabis Business Times)–this August to speak on the session “Experiential Marketing: 10 Lessons On Creating An Immersive Dispensary Environment In A Competitive Market.”
Farris will discuss what makes the company’s experiential retail model so successful; critical factors operators should consider when transitioning to this model; its associated challenges, and much more.
“The one thing that I want [attendees] to take away [from the session] is the way to approach these situations and think about how to create this experience and how to win over that customer, especially in a competitive market that we’re seeing in a lot of these recreational markets,” Farris said. "It varies on what will work, but I think [it’s about] trying those things, creating those excuses to market to your customer besides just, ‘Hey, this is on sale today, and this is the same product that we’ve had for two years.’ What is new and exciting?
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He continued, “I think for a lot of the visitors that come to the conference, [they] have control over that and are either small business owners or represent marketing for these larger enterprises. Activity is important in this space, and always being in the ‘what’s new and what’s exciting’ is important. In this social media age and this age that we’re in, we have to keep our foot on the gas and keep trying things.”
Join us this year at the Paris Las Vegas Hotel & Casino for Cannabis Conference, the leading education and expo event for plant-touching businesses.
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