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Verano’s Preparedness Drives Anticipated Growth in New Markets

CEO George Archos says expecting and prepping for regulatory and legislative delays are key to successful growth.

George Archos, Verano Founder and CEO
George Archos, Verano Founder and CEO
Photo courtesy of Verano | Ron Gould Studios

Among the 18 states that have legalized adult-use cannabis in the U.S., six are still in the regulatory period of finalizing their program frameworks before officially launching commercial sales. Those states are Connecticut, New Jersey, New Mexico, New York, Vermont, and Virginia.

For vertically integrated Verano, founder and CEO George Archos says expecting and preparing for legislative and regulatory delays are key to ensuring growth. Verano’s current portfolio encompasses 15 states, with active operations in 12, including 12 production facilities comprising more than 1 million square feet of cultivation.

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