[PRESS RELEASE] – DENSBORN, Germany, March 12, 2026 – Tilray Pharma, the pharmaceutical division of Tilray Brands Inc., has announced a strategic partnership with Tilray Medical, CC Pharma, 14U Pharma and “gesund leben” cooperation, which is operated by Alliance Healthcare Deutschland.
As one of Germany’s largest pharmacy networks, Alliance Healthcare Deutschland runs 27 logistics centers across the country and supplies more than 10,000 pharmacies daily. This comprehensive distribution network is recognized as a leading support system for independent pharmacies, providing essential services, marketing resources and purchasing benefits. It plays a vital role in ensuring effective national pharmaceutical delivery.
Effective April 1, 2026, Tilray Medical, CC Pharma and 14U Pharma will team up to strengthen their market presence throughout Germany by offering an extensive range of products and improving pharmacy access. Through the “gesund leben” cooperation, this alliance will provide partner pharmacies with comprehensive health care solutions, including prescription medications (Rx), discounted medicines via parallel import, and Tilray Medical’s medical cannabis portfolio. The partnership is designed to address both B2B pharmacy requirements and B2C patient and consumer needs, granting partner pharmacies access to advantageous purchasing terms, increased product availability and enhanced service offerings.
The “gesund leben” pharmacy cooperation comprises approximately 3,600 member pharmacies throughout Germany. Membership offers considerable benefits, including digital and priority access that enhance connectivity and expand opportunities within the network. The “gesund leben” alliance serves as a pivotal cooperative network in the German pharmacy sector, delivering added value through competitive purchasing terms, innovative operational efficiency services, intelligent solutions for increasing customer traffic and sales, and customized support for its members.
Rajnish Ohri, president of International at Tilray Brands, said, “Germany remains one of the most important and dynamic health care markets in Europe. By bringing Tilray Medical, CC Pharma and 14U Pharma together through this partnership, we are stronger together – scaling our German operations, expanding pharmacy access and creating an even more powerful platform for long-term growth. This collaboration strengthens our ability to serve pharmacies, patients and consumers nationwide, while setting the stage for continued expansion across the German market.”
CC Pharma is one of two parallel import companies chosen as partners by Alliance Healthcare Deutschland, highlighting Tilray’s strong reputation in German pharmaceutical distribution. This partnership provides CC Pharma with preferred access to more than 20% of German pharmacies and expands its market reach. Currently, CC Pharma supports more than 16,000 pharmacies across the country.
Mathias Bossen, managing director of CC Pharma, said, “Our long-standing partnership with Alliance Healthcare Deutschland is being taken to a new level through this strategic cooperation. By combining our strengths and expertise, we are setting new standards in access, service and innovation for pharmacies and patients across Germany.”
This partnership further reinforces Tilray’s commitment to building a scaled, integrated health care platform in Germany, leveraging its pharmaceutical distribution leadership through CC Pharma and its expanding medical cannabis footprint through Tilray Medical.
