[PRESS RELEASE] – BARCELONA, Spain, Nov. 9, 2026 – Global icon and entrepreneur Snoop Dogg announces the expansion of Tha Dogg House into Barcelona, Spain. Located at Carrer de Peracamps, 9, the new location marks the third European storefront for the cannabis club concept, following the successful launch of two locations in Amsterdam.
Inspired by Spain’s long-standing cannabis social club culture, Tha Dogg House is designed as a place for members to gather, socialize and enjoy good company. Access is by membership only for adults 18 and older, with no sales to non-members and no consumption outside the club’s premises. Situated outside Barcelona’s main tourist districts, the club aims to become part of the local neighborhood, offering a welcoming space for residents to connect.
While Snoop is synonymous with California, his ties to Europe have deepened over the past couple of years. In 2024, he became a breakout presence at the Paris Olympic Games, earning two Sports Emmys for his work as a special correspondent for NBCUniversal's coverage, where he brought his unmistakable humor and enthusiasm to audiences around the world. He returned to Europe in 2026 for the Milan-Cortina Winter Olympics, again joining NBC's coverage and serving as an honorary coach for Team USA.
Across entertainment, sports, entrepreneurship and cannabis, Snoop has built a global following rooted in authenticity, accessibility and his ability to bring people together. Tha Dogg House carries that spirit into its physical locations, offering a recognizable expression of Snoop's world while creating spaces shaped by the communities around them.
“From Paris to Milan to Amsterdam, Europe has shown me nothing but love,” Snoop Dogg said. “Barcelona is a city that knows how to gather, and Tha Dogg House is about bringing neighbors together to relax, share good music and enjoy good company.”
Product offerings and access will operate in accordance with applicable Spanish and Catalan requirements.
