OTTAWA—Some of Canada’s biggest producers of medical marijuana want Ottawa to implement advertising regulations similar to those that govern the sale of alcohol, as they await the Liberal government’s long-promised legal recreational market.
A concerted policy push is underway from Canopy Growth Corp., the parent group of Tweed Inc. and Bedrocan Canada Inc., as well as Mettrum Ltd. — all licensed producers that operate under Health Canada’s medical marijuana program.
They want the government to move quickly to create and implement legislation for a future recreational market in order to avoid a “Wild West” scenario.
The companies have also been working with lobbyists from Ensight Canada to push their message to government and in the media as the Liberal government prepares to move forward on its promise to regulate and legalize recreational use.
The government’s first step in that process will be to establish a provincial, territorial and federal task force to hear from public health, substance abuse and public safety experts.
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