LAS VEGAS, Oct. 30, 2024 – PRESS RELEASE – Planet 13 Holdings Inc., a leading vertically integrated multistate cannabis company, announced its new Healing Heroes initiative aimed at honoring Florida’s veterans and first responders. From Nov. 1-14, 2024, Planet 13, through a donation, will partner with The Grateful Veteran, a trusted veteran-run organization that promotes veteran wellness and will help veterans and first responders defray the costs of medical cannabis cards and renewals.
In conjunction with Veterans Day on Nov. 11, this initiative reflects Planet 13’s commitment to supporting those who have served their communities. The effort will leverage a network of cannabis doctors throughout Florida. The Grateful Veteran will facilitate the intake and vetting process of applicants through online signups while connecting them to their closest doctor.
By partnering with The Grateful Veteran, Planet 13 aims to reduce the financial burden for Florida veterans and first responders seeking access to medical cannabis. This initiative aligns with Planet 13’s core value of giving back to those who protect and serve.
“We deeply appreciate and honor our veterans and first responders and thank them for their sacrifice and service to our country,” said fellow veteran and Planet 13 co-CEO Larry Scheffler.
“This donation by Planet 13 perfectly aligns with our mission,” said Jeffrey DeMond, veteran, and president of The Grateful Veteran. “Our goal is to empower veterans and give them alternative medical solutions to heal both mentally and physically. We are grateful for this partnership.”
A Collaborative Effort Across Florida
The initiative will work with The Grateful Veteran and participating cannabis doctors such as DocMJ to ensure veterans and first responders can access free or discounted services for medical cannabis cards or renewals. This program is designed to make medical cannabis more accessible to those who have dedicated their lives to service.
“At DocMJ, we are deeply committed to providing individualized wellness services that improve patients' lives and relieve suffering,” DocMJ CEO Aaron Bloom said. “Through our partnership with The Grateful Veteran, we are able to make medical cannabis more accessible by providing an affordable, holistic option for veterans and first responders. We are proud to support these everyday heroes through compassionate care and individualized wellness services tailored to their specific needs.”
How to Participate
Veterans and first responders interested in participating can visit The Grateful Veteran’s website to register for this program. From there, they will be guided through the process of obtaining or renewing their medical cannabis cards, with support from participating doctors.
This initiative is available to Florida residents only and will run the first two weeks of November. Veterans and first responders are encouraged to register early to secure their participation.
